The 30 Best Summer Fashion and Beauty Items for 2025

Who What Wear editor Allyson Payer in Mexico.

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

We’re about a month out from the official start of summer, and truthfully, I’m kind of dreading it for certain reasons. I live in the South, and the sun, heat, and humidity get old pretty quickly. On the bright side, something I love about summer is shopping for it. I’m always happy to seize the opportunity to have a bit more fun with my wardrobe, and it’s also when some of my favorite types of beauty products are released. Think glowy cream blushes, bronzers, lip glosses, sunscreens, and air-dry hair products.

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