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The 30 Best Summer Fashion and Beauty Items for 2025

The 30 Best Summer Fashion and Beauty Items for 2025

Who What Wear editor Allyson Payer in Mexico.

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

We’re about a month out from the official start of summer, and truthfully, I’m kind of dreading it for certain reasons. I live in the South, and the sun, heat, and humidity get old pretty quickly. On the bright side, something I love about summer is shopping for it. I’m always happy to seize the opportunity to have a bit more fun with my wardrobe, and it’s also when some of my favorite types of beauty products are released. Think glowy cream blushes, bronzers, lip glosses, sunscreens, and air-dry hair products.

There’s no reason for my summer shopping list to live in a vacuum, so I’m sharing it with you so we can all shop together. With that, scroll on for all of the fashion and beauty finds I have my eye on for summer 2025.

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