The beginning of a new year is often associated with increased interest in gym memberships, at-home workout equipment and programs designed around living a healthier lifestyle. 

As consumers recover from holiday celebrations, including holiday dinners typically more robust than the standard fare, the new year offers plenty of opportunities to help shed those extra servings of stuffing. 

However, it is important to remain mindful of con artists who take advantage of shopper trends for their own gain and keep realistic fitness goals that consumers can carry throughout the year.

The current pandemic could influence typical new-year purchases this year as well. Rather than signing up for fitness classes at a local gym, many consumers may decide to purchase at-home equipment to exercise away from the risks associated with COVID-19. 

By admin

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