Fashion and fragrance house Paco Rabanne has rebranded itself to become Rabanne, a move which comes in tandem with the eve of its 60th anniversary.
The rebrand comes as the brand looks to represent a simplified and globalised concept and represents a crucial moment for Rabanne as it commemorates a decade of increasing growth with plans to shape a new future that blends fashion and beauty as a distinctive icon and lifestyle.
The rebranding was followed by a fresh visual identity and logo, which pays homage to Pabo Ranne’s avant-garde history as well as its brand’s history. The distinctive features of the new typography utilised in the rebranding derived inspiration from the brand’s first fragrance, Calandre, which was introduced in 1969. The new visual identity communicates Rabanne’s efforts in achieving sophistication, with the smooth silhouette of the “R” monogram signifying an assertive modern minimalism as Rabanne starts its new journey with the rebrand.
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The novel designs will be showcased progressively over the next 12 months and will be featured on all logos, campaigns, packaging and retail destinations. Through this new brand, Rebanne hopes to effectively showcase the combination of fashion and beauty under a singular strategy that is creative, inclusive and innovative.
Following the rebrand, Rabanne is looking to dabble in unchartered territories with the launch of its first-ever makeup collection, Rabanne Makeup. The collection will be released at Rabanne’s SS24 show next September and will feature moods from global beauty creative director of Rabanne Beauty, Diane Kendal.
Rabanne Makeup was inspired by the brand’s fashion history and is available in high-gloss gold, silver metallic and mirror packaging. Each product is also inspired by the codes, symbols and icons of the runway, which includes the classic 1969 bag and XL link jewelry. The makeup collection will be launched exclusively on its online platform on 21 August.
Additionally, Rabanne Fragrance is available for purchase at Sephora, Isetan, Parkson, Sogo, AEON and Zalora.
Multiple corporations across various industries have been amping up efforts to rework its brand identity. South Korean instant food manufacturing company Samyang Foods Group recently announced that it had unveiled a new, rebranded identity as well as a new brand logo. The group and holding company Samyang Naturals Co. will now be known as Samyang Roundsquare, according to The Korean Economic Daily.
According to media reports, the new label is a representative of the company’s new goal to provide nutrients for life and the future, as well as upholding its spirit of challenge and innovation. The company is reportedly also planning to reveal the company’s new direction across the board to accelerate its business portfolio diversification.
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