Roman games

 

The character of cold beauty lends marble the aura of authority and inflexibility, drawn from its sturdy quality and textured polish. A sense of elegance and sophistication wraps around its aesthetic, a wonder of Earth that has graced institutions, homes, and spaces throughout history. From such a concept, designer Alessandro Zambelli has repurposed the essence of marble by transforming the white blocks into a kettlebell, disk, and dumbbell, the new marble fitness collection he worked on with the brand Seletti.

 

Titled ‘Lvdis’, the series looks back to the gladiatorial games of Ancient Rome called ‘ludi’, a festival that honors the god Jupiter. The Roman numbering, indicating the weight on the tools, is engraved like the historical inscriptions on the surface of the marble collection. The reference to the Doric column groove through the octagonal geometry of the handlebars nods well to the Hellenic era’s aesthetic.


images by Seletti

 

 

Mantua as a source of inspiration

 

Alessandro Zambelli graduated from the Cova School of Design in Milan with a degree in industrial design and materials engineering. He chose the Mantua countryside as a place to live and work after several years of staying and working in Milan. He considers Mantua as a territory rich in history, allusions, and atmosphere, a constant source of inspiration for his work.

 

His approach is defined by his excitement for new technologies and materials, as well as his continual investigation into the connection between human beings, objects, and the environment. He has experimented with a variety of design sectors over the years, including industrial inventions, manual experiments, installations, product design, industrial design, and creative directions.

alessandro zambelli and seletti unveil fitness equipment made entirely of marble
alessandro zambelli and seletti unveil fitness equipment made entirely of marble

 

 

Art and everyday iconography

 

Seletti commits itself to focusing on design projects and the creative characteristic of Italian fineness. The brand’s collections, which combine art and everyday iconography, offer a message of shape and function to clients, expressing a vision for a unique, personal, and enjoyable lifestyle. Seletti’s current focus is on new productions, as part of an ongoing exploration of the concept of beauty.

alessandro zambelli and seletti unveil fitness equipment made entirely of marble
the collection is made entirely of marble

alessandro zambelli and seletti unveil fitness equipment made entirely of marble
the inscriptions indicate the weight

alessandro zambelli and seletti unveil fitness equipment made entirely of marble
Lvdis dumbbell

alessandro zambelli and seletti unveil fitness equipment made entirely of marble
the collection’s overview

alessandro zambelli and seletti unveil fitness equipment made entirely of marble
alessandro zambelli and seletti unveil fitness equipment made entirely of marble

 

project info:

 

name: Lvdvis

designer: Alessandro Zambelli 

brand: Seletti

matthew burgos | designboom

may 16, 2022

By admin